How to Increase Website Traffic Through Instagram Marketing?

Building a flourishing online presence requires more than just posting a few relevant pieces to your target audience. A few things to consider when driving traffic from social media networks like Instagram to your website. Generating traffic from one channel to the other necessitates a better grasp of your consumers’ mindset and online behavior.

Once you’ve been acquainted with different selling pipelines and social media promotion strategies, you’ll be able to start driving visitors from Instagram to your company’s official website or web store in no time. Thus, digital marketing Virginia Beach experts suggest brands to have a well-planned Instagram marketing strategy. 

Mailchimp’s social posting platform may help you build your brand and expand your business. Simply select a channel, enter your content, and publish.

Why is driving social media exposure to your website essential?

As per Global WebIndex, roughly 59% of the world’s inhabitants now communicate using at least one kind of social media. This figure is astounding, given that the typical person spends more than 2 hours and 29 minutes daily scrolling through their social media accounts. Expanding your reach and boosting the quantity of online traffic to your website is a lot easier and more reachable with social media administration.

While developing an Instagram advertising plan to boost Instagram followers and your overall social media following is crucial, your primary website is just as, if not more, important than your social media presence. The official website of your company is the online counterpart of your brand, giving you a platform to make a favorable and lasting impression on prospective consumers and/or clients.

 To build a well-known and respected brand, you’ll need a current and well-designed website and social media profiles to promote and highlight your company’s content, goods, or services.

Tips to increase website traffic Social media marketing tips for increasing website visitors.

To understand how to drive more visitors from Instagram to a site, you must first comprehend the intricacies of Instagram in addition to any other social media channels you choose to utilize to advertise and showcase your business online.

Add a link to your bio.

While Instagram is currently one of the most popular social media networks, it is not always structured to maximize traffic and/or interaction for users. You should provide a link in the bio section when you have an Instagram profile for a company, product, or even a high-profile personality.

The bio, or profile/biography part, of every Instagram account, may be modified from the primary profile settings page. However, the Instagram bio section is currently restricted to a total of 160 characters, so it is critical to crafting a bio that is more likely to inspire engagement and conversation.

Depending on your existing page setup, adding a link to your Instagram bio might easily route viewers to your official website or even your direct retail online. Make sure to provide the whole URL of your IT solutions and managed services company and keep your link available on your Instagram profile for SEO (search engine optimization).

Add links to your Instagram stories.

Another technique to improve your website’s search engine optimization is to include links in any Instagram stories you produce. Because Instagram users love Instagram stories and reading through tales in their feeds, placing links right within temporary stories may be a terrific way to drive even more site traffic. You can also keep records of which links provide more traffic to your website via Instagram by analyzing the traffic you get from your bio links to the traffic you get from your Instagram story links.

Use CTAs

A call-to-action, or CTA, is another approach to entice people to engage on links or discover more about a site, organization, or commodity. CTAs are extremely useful whether you are marketing things locally or via your own eCommerce storefront. Users may need help determining where to go to learn more about the items and solutions you provide if there is no CTA. Those who are undecided about making a deal are considerably more inclined to go elsewhere for what they require—or to someone more persuading.

Invest in Instagram ads

Instagram Ads may help you considerably increase your online presence inside the Instagram application and community. With Instagram Ads, target certain demographics using campaign-specific keywords most appropriate to your target demographic. Instagram Ads may also give you detailed information on the total number of customers and degree of interaction on your social media accounts.…

Crucial Data Security Focus Areas for Federal Agencies

For any government agency, cyber threat is a constant challenge. Cybercriminals keep updating their methods to exploit weaknesses of government IT infrastructure. Cybercriminals keep changing their attack vectors and hunting for vulnerabilities in cybersecurity systems with new technological advancements. They are also adept at tweaking malware to make it more destructive.

Most often, cyber threats are unique to the company or government agency. Some businesses are threatened by general attacks, while some become prey to targeted attacks. Whether you are a business organization or a government agency, you can’t let your guards down when it comes to cybersecurity and data security. Businesses and organizations heavily rely on data to operate. And customers only share their data with businesses that are committed to data protection. A data security breach can leak sensitive and critical personal information of the clients. This not only puts the clients and customers under threat but also damages the reputation of the organization. Thus, they must hire DFARS consultant Virginia Beach professional to help them become compliant. 

For DoD contractors and organizations who access Controlled Unclassified Information and Covered Defense Information, data security and cybersecurity compliance become essential.

Here are some critical areas federal agencies should focus on when addressing data security.

1) Be Prepare for DDoS attacks

One of the most severe and crippling cyber-attacks is Distributed Denial of Service or DDoS. In DDoS attacks, the hackers use bots to send repeated queries to a company’s network. This overwhelms the company’s network making it impossible for the users to access the systems. DDoS cyber-attacks are targeted towards organizations’ availability to serve their customers. If their system is not accessible to its customers, it will not be able to fulfill customer satisfaction and customer experience.

FBI recently announced to alert organizations for DDoS attacks. Organizations were warned that hackers could take advantage of hidden vulnerabilities and expand their scope of the threat.

To address such threats, one should work with a reliable network provider who can constantly keep an eye on the network and identify suspicious traffic.

2) Focus on data encryption

Unencrypted or poorly encrypted data is a staple for any hacker. Hackers and cybercriminals use such information to steal the identities of their victims and commit scams and frauds. Encryption of data protects the information as only the authorized user can only open or use the data. Data should be secured and encrypted wherever they are stored. If you are using the cloud for data storage, you should ensure your cloud provider encrypts the data before storing it as per DFARS cybersecurity norms.

3) Ensure you have adequate backup and recovery 

Besides having a robust plan for data security, organizations should invest in data backup and recovery. Having a proper data backup and recovery plan, an organization can seamlessly recover from cyber-attack like ransomware attacks. Organizations must keep backup files of data and store them outside the premises. This way, if a system’s security is compromised and under attack, all data will not be lost or destroyed. Besides this, data security providers suggest that one should have more than one backup on two or more media.

Once you have set up a backup and data recovery plan, keep reviewing and testing it to check its efficiency. Testing the data recovery strategy also improves the success rate of the plan in a real-world scenario. If any issues or problems arise during the testing phase, they can be remediated easily.…

Mobile App Usage and Download Statistics to Know

There are over 3.2 billion users of smartphones worldwide, and therefore, one of the industries benefiting from this is the app development industry. App development is growing at a steady rate and will keep growing in the foreseeable future. According to a report, 88% of a user’s total mobile time is spent on mobile applications. If you are a team of app developers in Virginia, this is good news for you. All that is required is for users to download your mobile application and use the mobile application. 

Key Mobile App Statistics 

  • It is expected that mobile applications generate revenues of more than $935 billion by the year 2023. 
  • The Apple App Store has 1.96 million mobile applications that are available for download. 
  • On the Google Play Store, there are 2.87 million mobile apps available for download
  • 21% of Millennials open a mobile application 50+ times each day. 
  • 49% of individuals open a mobile application on 11+ occasions every day. 
  • 69% of all US advanced media opportunities generate from mobile applications. 
  • A regular cell phone user spends time 10 applications each day and 30 applications every month.

Mobile apps need to be download to succeed. Even if your app is excellent, you won’t make a single penny until someone downloads it. You have to get people to download your app. To get people to like and download your app, you have to do proper research. 

  • Mobiles and tablets are being used by people all over the world. When the popularity of a mobile app increases, the number of downloads of that mobile application boosts up. IT companies in Virginia are providing great app developing services through innovative IT solutions.
  • There is constant growth in app downloads every year, and this growth will be consistent in the coming years. More than 200 billion app downloads are approximately 6% higher than the year previous to that. 
  • There was a 45% rise from the year 2016 to 2019. The growth rate isn’t very sharp, but it is increasing. Hence, app developers should keep working hard to make useful apps for mobile and tablet users.
  • A mobile application can be either free or paid. Figure out whether people will download your app if it requires them to pay for it. The majority of the applications are available for free download and use. 98% of the app revenue is generated from the apps that are available for free download.
  • Deciding on the monetization strategy completely depends on the nature of your mobile application. Users, in general, don’t expect to pay for downloading an app as maximum numbers are available for free downloads. If you already have a business and the app is an extension to spread your business, it should be available for free downloads.
  • Offering in-app purchases is a way you can make money even with an available app for free download for the users.
  • iOS users download apps from the apple play store, and the users of android mobile phones use the Google play store to download the applications.
  • App downloads from the Google Play store increased by 31% from 2019 to 2020, whereas the apple app store saw a growth of just 2.5%.

Why should Organizations focus on data encryption for CMMC compliance?

The CMMC is a framework that helps firms break down their cybersecurity stance into digestible parts. The cmmc security model demands critical cyber activities to guarantee that data is secured from unwanted access on all fronts, in addition to outlining procedures that every Department of Defense (DoD) vendor and supplier must apply. Encryption is one of these critical endeavors.

What is encryption, exactly?

Encryption scrambles data, making it unreadable to attackers and other nefarious actors who could try to steal personal information. Encryption is essential for firms that handle sensitive data or information, such as restricted unclassified information (CUI). Anyone using the same wifi technology as a DoD contractor might watch the company’s web activity if the network is not secured.

However, not all encryption is made equal. There are several methods for encrypting information, and the encryption technique chosen is determined by the type of data being encrypted and who requires access to it.

What makes encryption so important for CMMC adherence?

Because it assures the validity and secrecy of information exchanged over systems, encryption is critical in the CMMC certification process. It also aids in the protection of critical corporate data from unwanted read and alteration. Most significantly, encryption is essential to bolstering a defense-in-depth approach across all tiers of an IT infrastructure to decrease risk and weaknesses.

Most CMMC examinations focus on encryption; thus, any prospective DoD vendor or supplier must have robust encryption systems in place. If a corporation wants to be CMMC-compliant, it must make encryption policy implementation and maintenance a top priority.

The CMMC specifically requires any company managing CUI to Secure wireless network communication using encryption and authentication (AC.3.012)

All portable computing infrastructures and devices should be encrypted (AC.3.022)

Only cryptographically secured passwords should be stored and sent (IA.2.081)

Cryptographic technologies are used to secure remote access sessions (AC.3.014)

Ensure the secrecy of CUI recorded on digital media during transfer using cryptographic techniques (MP.3.125)

For network device administration, create and maintain cryptographic keys (SC.2.179)

Considerations for CMMC encryption compliance

Vendors and suppliers must use encryption as a non-negotiable information security solution to meet CMMC requirements. Standard encryption, on the other hand, is insufficient. Organizations must additionally consider the following factors when using encryption methods:

Authentication using multiple factors

Encryption by itself is insufficient to keep CUI and other information from being misused. Multifactor verification is a crucial CMMC regulation compliance criterion because it requires firms to augment password-based security controls with variables that increase the security of CUI-handling enterprises.

A defense-in-depth strategy is a tactic that involves many layers of defense.

CMMC accreditation guarantees that businesses have a defense-in-depth policy in place, focusing on incorporating many tiers of cybersecurity remedies at numerous locations throughout their IT architecture. These layers operate together to guard against threats and incidents and limit the amount of damage caused by intrusions.

Preventive measures, detection tactics, and reaction processes are all included in this CMMC-compliant methodology to cybersecurity. Because encryption offers end-to-end protection, it is an essential component of this layered defensive strategy.

Attributes for secure configuration administration

Contractors seeking CMMC certification must have protected configuration management technologies that meet DoD Instruction 8500. Audits and scans must be performed, software patch standards must be maintained, vulnerability mitigation strategies must be implemented, security update procedures must be created, and CMMC-specified settings must be enforced. Organizations that do not satisfy these standards cannot participate in the CMMC certification system since this exposes the DoD to weaknesses, attacks, and data breaches.

FIPS-validated cryptography

While CMMC doesn’t specify which kind of encryption solutions contractors should set, it does provide overarching guidance so that organizations can meet DoD requirements. For instance, it mandates that contractors must encrypt CUI in transit and at rest to get at least a CMMC 2.0 Level 2 certification. This means you’ll need a solution that can provide end-to-end encryption and is validated by the Federal Information Processing Standards.

What does a CMMC certification say about an organization’s encryption mechanisms?

CMMC certification awards contractors and subcontractors with an official certificate of compliance, acknowledging these organizations’ commitment to cybersecurity. Having a CCMC certification means that your company is secure, dependable, scalable, flexible, and interoperable, making it deserving of a DoD contract.…

What is Marketing Mix, and why is it an essential element in marketing?

A media mix is an advertising phrase that refers to the mixture of channels that a company uses to achieve its marketing objectives. Signboards, email, webpages, and social media are all examples. Digital marketing agency Virginia Beach experts recommend brands that when considering achieving future promotional goals, businesses may refer to their marketing mix.

A media mix is a concept that refers to the many channels that firms use to carry out their marketing initiatives. Finally, media mix enhancement is the practice of examining such channels’ effectiveness.

2022 Media Mix Statistics

A survey of over 600 media planners was done in January 2022 to learn about their tactics, aims, and issues. Here are a few noteworthy findings:

  • According to the poll, 84 percent of media strategists use a combination of organic and paid advertising.
  • Email advertisement is the most influential media channel, with one out of every two media strategists using it.
  • In 2022, 41% of media strategists questioned intend to modify their media mix, while 45% plan to maintain it the same.
  • Non-fungible tokens (NFTs) are being used by 14 percent of media planners, with 16 percent planning to utilize them for the first time in 2022.
  • NFTs offer the best ROI of any network in the media mix, according to 39% of those that utilize them in their media strategy.
  • According to 39% of marketers polled, the most challenging aspect of media planning is selecting the most successful media mix.

Optimization of the Media Mix

IT support consultant businesses may use media mix optimization to determine how customers receive their content. It enables a company to devote more time and resources to marketing methods that are most effective for their target demographics.

Suppose marketers want to have a better idea of how much time and money they’ll need to address their target in a way that delivers customers a tailored experience. In that case, they should look into optimizing their media mix.

However, while media mix enhancement is a great way to organize data collecting online, it’s not the most effective plan for marketers that use a lot of conventional marketing tactics because you can’t truly analyze the performance of a signboard or paper advertisement.

On the other hand, this strategy may help make informed judgments such as what typeface to use in conceptual design, when to release social media posts on multiple platforms, and where to invest resources.

Examining the statistics and return on investment of different advertising methods is part of optimizing a media mix. This might be everything from social media interaction statistics to views on the most recent ad.

This is when media mix modeling enters the picture. The “what” is media mix optimization, and the “how” is modeling. Based on your advertising and overall business goals, each model might (and should) appear different.

Modeling of a Media Mix

Media mix modeling, often referred to as marketing mix modeling, is an analytical approach for determining how each platform (and specific aspects) assists in conversions and measuring campaign effectiveness. Marketers may use the results of media mix modeling to figure out what drives conversions and develop campaigns with a high return on investment.…

Understanding Social and Non-social reach as a critical KPI

One of the social media indicators you may measure to gauge the effectiveness of your marketing activity on social media channels and beyond is social media reach. Even the top digital marketing agency Virginia Beach vouch on the importance of social media reach when it comes to gauging brand awareness.

You’ve come to the perfect place if you want to know how efficient your web marketing operations are and if they’re operating as expected. This article will teach you all you need to know about social media reach, one of the most critical metrics that will provide you with a wealth of information and assist you in drawing observations about your marketing approach.

Social media reach

The expected number of social media users who may encounter a social media post is known as social media reach. It is determined by the number of followers, fans, members, affiliations, and percentage of visibility. A visibility ratio estimates how much a particular audience sees a social media post on a specific platform.

One of the essential social media indicators is social media reach. It allows you to keep track of your social media initiatives, assess performance, and gain insight into your social media company’s recognition.

Non-social reach

Non-social reach may be extremely useful in determining the entire reach of a subject, brand, product, campaign, hashtag, or any other keyword on the internet.

Non-social reach is the estimated number of people who have come into touch with a piece of information outside of social media. The number of domains referencing a type of footage, the average monthly visitors on a certain domain, and the Visibility Ratio, which specifies how big the presentation of a piece of content, are used to calculate non-social reach.

A critical performance indicator

KPIs for social media isn’t always evident.

The ability to quantify the efficacy of social media activity is a challenge for many social media executives, and here is where reach can help.

Brand managers and public relations professionals may also use Non-social reach to assess the reach of information related to their company.

If you’re a marketer, reach may become one of your key performance indicators (KPIs), which you can measure to determine if your content’s reach grows.

KPIs, or key performance indicators, are measures that may be tracked over time to determine how well your marketing efforts are doing. It’s simple to do with a spreadsheet.

You may also keep tabs on your rivals.

Social media analytics may aid in discovering new information and drawing conclusions from your strategy.

In addition, social media reach may be utilized as one of the indications to assist you better grasping your brand awareness.

Marketing campaigns 

Whether it is an IT support consultant firm or an apparel brand, social media and non-social outreach can be used as a KPI not just to measure social media success but also to track marketing campaign performance.

You can examine how your marketing strategy extends throughout social media and beyond, as well as how many individuals it reaches, by analyzing reach. Of course, the more individuals it reaches the better.

Whether it’s a commercial or awareness initiative, the aim is the same: to reach as many people as possible via the internet.

Your KPI here should be to enhance the social media exposure of each subsequent campaign if you conduct marketing campaigns frequently enough.…