Crucial Data Security Focus Areas for Federal Agencies

For any government agency, cyber threat is a constant challenge. Cybercriminals keep updating their methods to exploit weaknesses of government IT infrastructure. Cybercriminals keep changing their attack vectors and hunting for vulnerabilities in cybersecurity systems with new technological advancements. They are also adept at tweaking malware to make it more destructive.

Most often, cyber threats are unique to the company or government agency. Some businesses are threatened by general attacks, while some become prey to targeted attacks. Whether you are a business organization or a government agency, you can’t let your guards down when it comes to cybersecurity and data security. Businesses and organizations heavily rely on data to operate. And customers only share their data with businesses that are committed to data protection. A data security breach can leak sensitive and critical personal information of the clients. This not only puts the clients and customers under threat but also damages the reputation of the organization. Thus, they must hire DFARS consultant Virginia Beach professional to help them become compliant. 

For DoD contractors and organizations who access Controlled Unclassified Information and Covered Defense Information, data security and cybersecurity compliance become essential.

Here are some critical areas federal agencies should focus on when addressing data security.

1) Be Prepare for DDoS attacks

One of the most severe and crippling cyber-attacks is Distributed Denial of Service or DDoS. In DDoS attacks, the hackers use bots to send repeated queries to a company’s network. This overwhelms the company’s network making it impossible for the users to access the systems. DDoS cyber-attacks are targeted towards organizations’ availability to serve their customers. If their system is not accessible to its customers, it will not be able to fulfill customer satisfaction and customer experience.

FBI recently announced to alert organizations for DDoS attacks. Organizations were warned that hackers could take advantage of hidden vulnerabilities and expand their scope of the threat.

To address such threats, one should work with a reliable network provider who can constantly keep an eye on the network and identify suspicious traffic.

2) Focus on data encryption

Unencrypted or poorly encrypted data is a staple for any hacker. Hackers and cybercriminals use such information to steal the identities of their victims and commit scams and frauds. Encryption of data protects the information as only the authorized user can only open or use the data. Data should be secured and encrypted wherever they are stored. If you are using the cloud for data storage, you should ensure your cloud provider encrypts the data before storing it as per DFARS cybersecurity norms.

3) Ensure you have adequate backup and recovery 

Besides having a robust plan for data security, organizations should invest in data backup and recovery. Having a proper data backup and recovery plan, an organization can seamlessly recover from cyber-attack like ransomware attacks. Organizations must keep backup files of data and store them outside the premises. This way, if a system’s security is compromised and under attack, all data will not be lost or destroyed. Besides this, data security providers suggest that one should have more than one backup on two or more media.

Once you have set up a backup and data recovery plan, keep reviewing and testing it to check its efficiency. Testing the data recovery strategy also improves the success rate of the plan in a real-world scenario. If any issues or problems arise during the testing phase, they can be remediated easily.…

What is Marketing Mix, and why is it an essential element in marketing?

A media mix is an advertising phrase that refers to the mixture of channels that a company uses to achieve its marketing objectives. Signboards, email, webpages, and social media are all examples. Digital marketing agency Virginia Beach experts recommend brands that when considering achieving future promotional goals, businesses may refer to their marketing mix.

A media mix is a concept that refers to the many channels that firms use to carry out their marketing initiatives. Finally, media mix enhancement is the practice of examining such channels’ effectiveness.

2022 Media Mix Statistics

A survey of over 600 media planners was done in January 2022 to learn about their tactics, aims, and issues. Here are a few noteworthy findings:

  • According to the poll, 84 percent of media strategists use a combination of organic and paid advertising.
  • Email advertisement is the most influential media channel, with one out of every two media strategists using it.
  • In 2022, 41% of media strategists questioned intend to modify their media mix, while 45% plan to maintain it the same.
  • Non-fungible tokens (NFTs) are being used by 14 percent of media planners, with 16 percent planning to utilize them for the first time in 2022.
  • NFTs offer the best ROI of any network in the media mix, according to 39% of those that utilize them in their media strategy.
  • According to 39% of marketers polled, the most challenging aspect of media planning is selecting the most successful media mix.

Optimization of the Media Mix

IT support consultant businesses may use media mix optimization to determine how customers receive their content. It enables a company to devote more time and resources to marketing methods that are most effective for their target demographics.

Suppose marketers want to have a better idea of how much time and money they’ll need to address their target in a way that delivers customers a tailored experience. In that case, they should look into optimizing their media mix.

However, while media mix enhancement is a great way to organize data collecting online, it’s not the most effective plan for marketers that use a lot of conventional marketing tactics because you can’t truly analyze the performance of a signboard or paper advertisement.

On the other hand, this strategy may help make informed judgments such as what typeface to use in conceptual design, when to release social media posts on multiple platforms, and where to invest resources.

Examining the statistics and return on investment of different advertising methods is part of optimizing a media mix. This might be everything from social media interaction statistics to views on the most recent ad.

This is when media mix modeling enters the picture. The “what” is media mix optimization, and the “how” is modeling. Based on your advertising and overall business goals, each model might (and should) appear different.

Modeling of a Media Mix

Media mix modeling, often referred to as marketing mix modeling, is an analytical approach for determining how each platform (and specific aspects) assists in conversions and measuring campaign effectiveness. Marketers may use the results of media mix modeling to figure out what drives conversions and develop campaigns with a high return on investment.…